What We Do
Get clear on what to say. Then build the marketing around it.
We help you clarify your message, understand who you need to reach, and decide what your marketing should do next. From there, we can help create the website, sales tools, campaigns, and ongoing marketing support to put that strategy to work.
Before
After
Messaging & Marketing Strategy
Get clear on what to say and what your marketing should do next.
We help you clarify your message, define who you most want to reach, and determine which marketing priorities deserve your attention.
Investment: Typically ranges from $2,500 to $6,000, depending on the complexity of the business and depth of strategy needed.
Marketing Implementation
Put the strategy to work.
Once the message and direction are clear, we help turn them into the marketing and sales tools your business actually needs. That might mean a website, sales materials, email campaigns, print pieces, or other ways your customers encounter your business.
Investment: Scoped separately based on the work needed. Websites start at $4,000. Sales sheets and one-pagers typically start at $750.
Ongoing Marketing Advisory
Keep your marketing focused as your business grows.
Marketing rarely stays neatly on plan. New opportunities come up, priorities change, and different people have ideas about what the business should do next. We stay involved as a strategic marketing partner, helping you make those decisions and keep your message, priorities, and execution aligned.
Investment: Typically starts at $950 per month and scales based on the level of strategic involvement, planning, and ongoing support needed.
Prefer to do more of the work yourself, with guidance?
The Marketing Foundation Program is a small-group option for business owners who want to work through the same core framework themselves, with guidance, feedback, and a small group alongside them.
Frequently Asked Questions
Where should we start?
Most businesses already have some marketing in place. We help determine what’s missing, what’s disconnected, and what needs to happen next. Some clients begin with messaging and strategy. Others already have pieces in place and need help implementing or aligning them.
Do we have to start from scratch?
No. Most clients come to us with existing websites, sales materials, campaigns, or messaging. We look at what you already have, keep what’s working, and improve what needs to be clearer or more connected.
Can you help with implementation after the strategy is done?
Yes. Once the message and strategy are in place, we can help build the tools that bring it to life, including websites, sales materials, email campaigns, presentations, social media messaging, paid ads, and print collateral.
What will I actually walk away with?
That depends on what we work on together. Messaging & Marketing Strategy gives you the message, strategy, and direction your marketing needs. Marketing Implementation turns that strategy into websites, sales tools, campaigns, and other materials. Ongoing Marketing Advisory gives you a strategic partner to help you make decisions and keep your marketing aligned as your business grows.
How do I know if ID Nexus is the right fit?
ID Nexus is usually a good fit for established businesses that do good work but have trouble explaining their value clearly or marketing it consistently. You may have a website, sales materials, or marketing already in place, but they aren’t fully reflecting what makes the business worth choosing.
What if I want to do more of the work myself, with guidance?
The Marketing Foundation Program is a small-group format that gives you the same framework alongside other business owners. Learn more
Build a Clearer Path Forward
We’ll talk about what’s working, where your marketing feels unclear or disconnected, and what the right next step might be.