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Marketing Foundation Program

Build your marketing foundation with guidance.

Over eight weeks, you’ll work alongside a small group of business owners to decide what your marketing should focus on, who you need to reach, what they need to hear, and which marketing efforts are worth your time.

You’ll build the message, priorities, and 90-day plan to move forward with more confidence.

Start with a Conversation
Tracey holding book

The next cohort runs this fall. Spots are limited to four to six businesses.

woman on a zoom meeting

What this addresses

You know you need to do more with your marketing. The harder question is what.

Maybe you’ve already put time and money into a new website, social media, networking, or other marketing, but the results haven’t matched the effort.

Maybe referrals have carried the business for years, but they aren’t enough anymore. Your market may have changed. You may want to grow a particular service or reach a different kind of customer. Or you may simply be unsure which marketing efforts are actually worth your time.

The answer isn’t automatically more social media, SEO, advertising, or another tactic.

First, you need to know what you’re trying to accomplish, who you’re trying to reach, what they need to understand, and where your marketing has the best chance of reaching them.

That’s what this program helps you work through.

 

Is this right for you?

The Marketing Foundation Program is a great fit for:

  • Established small businesses with a clear growth priority they want to focus on
  • Owners ready to do the work with guidance rather than have it done for them
  • Collaborative learners who benefit from working alongside other business owners
  • Businesses looking for a lower-investment entry point into foundational marketing work
  • Owners willing to put what they're building into practice as they go

A customized strategy engagement may be a better fit if:

  • Your organization has multiple stakeholders or decision-makers
  • Your team needs facilitated alignment
  • You have multiple audiences or service lines that need to be repositioned simultaneous
  • You’re going through a rebrand or significant repositioning
  • You need deeper customization or want the work to move more quickly

Not sure which approach fits? Start with a conversation, and we’ll help you figure it out.

Start with a Conversation

What you walk away with

By the end of the program, you’ll have:

  • A clear direction for what your marketing needs to support
  • A better understanding of who you need to reach and what matters to them
  • A stronger message that explains what you do, why it matters, and why the right customers should choose you
  • Focused marketing priorities based on your goals, audience, and resources
  • A practical 90-day marketing action plan so you know what to do next

Along the way, you’ll also apply the work to practical tools like your One-Liner and website messaging.

This isn't a course you watch and forget. You leave each session with something to show for it.

How it works

Total duration: Eight weeks
Format:

6 live 90-minute working sessions
2 implementation weeks to apply and refine the work
Optional office hours between sessions, email access for questions and feedback

Group size: Four to six businesses

Delivery: Virtual, Live on Zoom

The eight-week structure is intentional. Long enough for real change. Short enough to stay committed. Spaced out enough to apply what you’re learning between sessions, with enough momentum to keep the work moving forward.

Tracey teaches each session. You’ll work through the material together as a group, with built-in time to apply it to your own business. Office hours and feedback are part of the rhythm.

The Process

Most participants spend:

  • 90 minutes in each live session
  • 2–4 hours applying what they learned
  • A little time refining messaging between sessions
woman working on laptop

What we cover

A detailed curriculum is shared after your initial conversation. Each session includes practical application, feedback, and guided refinement, with ongoing support through office hours, group discussion, and email access.

Over eight weeks, we work through:

  • Audience clarity and positioning
  • Messaging and one-liners
  • Homepage direction
  • Offers and customer journey
  • Marketing priorities
  • Visibility and activation
  • Implementation planning

Program investment

$1,500 paid in full, or 3 payments of $550

This is a working program. If you attend the sessions, complete the work, and still need help pulling the pieces together, we’ll make sure you have a clear path forward before the program ends.

Start with a Conversation

Why the group stays small

This is not a webinar with hundreds of people watching silently.
Keeping the cohort to four to six businesses allows for real discussion, live feedback, and personalized guidance throughout the program.

What happens next?

We’ll schedule a short conversation to learn more about your business, answer questions, and make sure the program is the right fit before enrollment is finalized.

Tracey - founder of ID Nexus and Storybrand Guide

About your guide

Tracey Piechocki

Tracey Piechocki is the founder of ID Nexus and a StoryBrand Certified Guide with more than 30 years of marketing experience. 

The program is built on the same core framework Tracey uses in customized messaging and marketing strategy engagements, adapted so business owners can work through it themselves with guidance and feedback in a small-group setting.

Learn more about Tracey

Frequently Asked Questions

Both start with the same goal: getting clear on your message, audience, and marketing direction.

In the Marketing Foundation Program, you work through a structured process alongside a small group of business owners. You do much of the application yourself, with Tracey’s instruction, feedback, office hours, and support along the way.

A customized strategy engagement is built specifically around your business. It allows for deeper discovery, more customization, greater involvement from Tracey, and facilitated work with additional stakeholders when needed.

If you’re not sure which approach makes sense, start with a conversation. We’ll help you determine the right fit.

The first cohort will meet virtually on Zoom. Future cohorts may also be offered in person, depending on location and demand.

You’ll leave with your core messaging and positioning direction, a refined one-liner, homepage messaging framework, marketing priorities, and a 90-day action roadmap.

Some pieces may be ready to use right away. Others may need additional refinement, design, or implementation after the program.

Sessions are recorded so you can catch up if needed. Because the work builds from one session to the next, consistent attendance is strongly recommended.

If your business is more complex, has multiple audiences or stakeholders, or needs deeper customization, a customized strategy engagement may be a better fit.

If you’re unsure, start with a conversation. We’ll help you determine which approach makes the most sense.

The first cohort is forming for Fall 2026. Spots are limited to four to six businesses. Exact dates will be shared as soon as they’re confirmed.

Yes. A payment plan is available. Details will be provided before enrollment.

The program gives you the message, direction, and priorities to move forward. If you need help afterward with website copy and development, sales materials, campaigns, or other implementation, ID Nexus can scope that work separately.

Yes. The program is intentionally limited to four to six businesses so there is room for questions, discussion, and individual feedback.

You’ll also have access to optional office hours and email support between sessions.

Ready to build the foundation your marketing has been missing?

The next cohort is forming for the fall of 2026. Spots are limited to four to six businesses to keep the work focused and the group small enough for real engagement.

Start with a Conversation